MotiFIT Fitness Inc. (“FITIV,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and share your information when you use our mobile applications, websites, and related services (collectively, the “Services”).
If you are a resident of the European Union (“EU”), MotiFIT Fitness Inc. is the controller of your personal data for the purposes of EU data-protection law.
By using FITIV, you consent to this Privacy Policy and to the collection, use, and sharing of your information as described herein. If you do not agree, you should discontinue using the Services immediately.
FITIV collects only the information necessary to provide you with the best possible experience.
FITIV collects and displays information from Apple Health and the HealthKit API to help users better understand and improve their health and fitness. You will be asked to give consent if FITIV requires access to specific health and fitness information from the Apple HealthKit API. Your consent for each individual health and fitness metric can be granted or refused through the Apple Health app on your iOS device.
With your explicit consent, FITIV may access and display data from Apple HealthKit or other connected devices and sensors, including heart rate, steps, calories, workouts, sleep, and related metrics. You can revoke this access at any time in your device’s settings.
The health and fitness information gathered by FITIV from Apple’s HealthKit API is not shared or sold to any third parties for any purposes, including advertising or marketing. FITIV uses this data solely to provide insights, analytics, and personalized experiences within the app.
We collect limited technical and location data automatically to ensure accurate tracking and app functionality.
This information helps us maintain reliability, troubleshoot problems, and improve user experience.
FITIV collects some data when you engage in the FITIV Community within the app. This includes content submitted to the FITIV Community, Community usernames, interactions with Community content, profile photos, Community group content, and in-app “Friends.”
By participating in the FITIV Community, you authorize FITIV’s collection of this data as well as the public sharing of certain fitness metrics, such as calories burned, distance run, distance bicycled, FITIV Points earned, workout time, and other related information.
This data is collected and shared in order to provide the Services associated with the FITIV Community. Because the FITIV Community is a public forum, please exercise care in deciding what information and content you wish to share.
Enrollment in the FITIV Community is voluntary and can be revoked at any time. Community access must be specifically granted through the FITIV app.
FITIV uses the information we collect and receive to fulfill the obligations outlined under the Terms of Service. For example, we use heart rate data to provide detailed workout analysis, including heart rate graphing and calorie burn information.
FITIV uses the personal information collected in the following ways:
FITIV does not sell or rent your personal information to third parties.
FITIV uses artificial intelligence (“AI”) to deliver enhanced analysis, summaries, and insights into your fitness and recovery data. We employ two distinct types of AI models, each with specific data-handling methods and privacy protections.
When you use AI features powered by Apple Intelligence or other Apple foundational models, all processing occurs entirely on your device.
This approach ensures your data stays on-device and under your full control.
Certain FITIV features use cloud-based large-language models (“LLMs”) to generate advanced insights, summaries, and recommendations. These features are optional and require your explicit consent before activation.
When you enable a cloud-based AI feature:
AI-generated insights are provided for informational and educational purposes only and may not always be accurate, complete, or contextually appropriate. You should not rely solely on AI outputs when making fitness, health, or wellness decisions.
By enabling AI features, you consent to the processing of your data in accordance with this Privacy Policy.
FITIV may share limited data only in the following cases:
FITIV does not sell, trade, or otherwise transfer your personally identifiable information to outside parties unless we provide you with advance notice and obtain your consent.
This does not include website hosting partners or other parties who assist us in operating our website, conducting business, or servicing users, provided those parties agree to keep this information confidential. FITIV may also release information if we believe doing so is necessary to comply with the law, enforce our policies, or protect the rights, property, or safety of FITIV, our users, or others.
FITIV may share non-personally identifiable information, such as aggregated analytics, app usage trends, or anonymized metrics, with partners for legitimate business, research, or marketing purposes.
FITIV’s website and mobile app do not include or offer unrelated third-party products or services. However, FITIV may contain links to external websites or platforms that are not operated by us. Once you follow a third-party link, this Privacy Policy no longer applies, and you are encouraged to review the privacy policies of those external sites or services.
We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads based on users’ visits to our site and other sites across the Internet.
Google’s advertising requirements are guided by its Advertising Principles, which aim to provide a transparent and positive experience for users.
Google’s use of the DART cookie enables it to serve personalized ads based on user behavior and prior visits. Users may opt out of the DART cookie by visiting the Google Ad and Content Network Privacy Policy.
FITIV does not use Google AdSense or advertising identifiers to serve personalized ads within the FITIV mobile app. Any advertising cookies or identifiers collected via fitiv.com are used exclusively for website analytics and performance optimization, not user profiling or data resale.
FITIV retains your information only as long as necessary to provide the Services and fulfill the purposes described in this Privacy Policy.
If you delete your account, all associated personal and health data will be permanently deleted or anonymized within 30 days, except where retention is required by law.
FITIV uses administrative, technical, and physical safeguards to protect your data against unauthorized access, loss, or misuse.
All communications between your device and our servers are encrypted using industry-standard TLS (Transport Layer Security).
Despite our efforts, no method of electronic transmission or storage is completely secure. You use the Services at your own risk.
Depending on your jurisdiction, you may have the right to:
You can manage most permissions directly within the FITIV app or your device’s settings.
For any privacy-related requests, contact us at support@fitiv.com.
FITIV does not knowingly collect or solicit personal data from individuals under the age of 16. If we learn that a child’s data has been collected without verified parental consent, we will delete it promptly.
If you are located outside Canada, your information may be processed in Canada or other jurisdictions with different data protection laws. FITIV ensures transfers comply with legal requirements.
In compliance with CalOPPA:
FITIV honors Do Not Track signals.
FITIV does not allow third party behavioral tracking.
Your GDPR rights include:
Workout data can be exported in CSV, GPX, and TCX formats.
Questions can be directed to support@fitiv.com.
FITIV does not knowingly collect personal data from children under 13 and does not market to them.
FITIV will notify affected users via email within 7 business days if a breach occurs.
FITIV supports the individual redress principle and recognizes your right to pursue enforceable claims for misuse of data.
FITIV collects emails to:
FITIV agrees to:
We may update this Privacy Policy periodically. Updates are posted on this page.
You are responsible for reviewing this Policy regularly. Continued use of the Services after an update constitutes acceptance.
MotiFIT Fitness Inc. (FITIV)
835 Champlain Street, Suite 200A
Dieppe, New Brunswick, Canada
Email: support@fitiv.com
